Cory Freedman CEO/Founder of MAX VO2 Event Management Inc. and the Toronto Women’s Run Series. MAX VO2 Management Inc. was launched in April 2007, and specializes in endurance event management and execution. To date, the company has provided leadership, expertise and resources to events such as: the Sporting Life 10k National Race Series, Rebecca Run for SMA, YMCA of Greater Toronto, Canada Running Series, Cadillac Fairview Corporation, the Centre for Addiction and Mental Health (CAMH), and more.
From high level event management and delivery to strategic planning to hands-on water station set up, Cory has done it all, and for events of all sizes and prominence.
As the National Race Director of the Sporting Life 10k run series, including the Toronto event with more than 25,000 runners, to the Rebecca Run for SMA with 800 participants, to the Canadian Breast Cancer Foundation's CIBC Run for the Cure with 170,000 participants, there is no event too big or too small for MAX VO2 Management Inc.
For many years, Cory envisioned having a women's running series in Toronto: races for women by women. In 2009, the Toronto Women's Run Series was launched. Considered one of the most established women's running series in Canada, with more than 35,000 women and girls crossing the finish lines since the series inception. The 2Xu Toronto Women's Run Series presented by GoodLife Fitness has three events: the half marathon/5k, a 10k/5k and an 8k/5k. More than $315,000 has been raised for our charitable partner, the Pediatric Oncology Group of Ontario. With over two decades of experience in event management, Cory has contributed a unique blend of strategic and execution skills to the success of some of the country's largest, most well-known and dynamic events.
Cory is a three-time Ironman Triathlon finisher, including the World Triathlon Championships in Hawaii, and has also completed more than a dozen marathons, 50+ half marathons, multiple adventure races, duathlons, road and mountain bike events at home and abroad. Click here to reach Cory.