Cory Freedman CEO/Founder of MAX VO2 Event Management Inc. and the Toronto Women’s Run Series. MAX VO2 Management Inc. was launched in April 2007, and we specialize in endurance event management and execution.
MAX VO2 have provided leadership, expertise and resources to numerous signature events such as: Sporting Life 10k, United Way 5k Run, Yorkville 5k, Rebecca Run for SMA, Canada Running Series, YMCA of Greater Toronto, Centre for Addiction and Mental Health (CAMH), and more.
From high level event management and delivery to strategic planning to hands-on water station set up, Cory has done it all, and for events of all sizes and prominence.
For many years, Cory also envisioned having a women's running series in Toronto: races for women by women. In 2009, the Toronto Women's Run Series was launched. Considered one of the most established women's running series in Canada, with more than 40,000 women and girls crossing the finish lines since the series inception. The Toronto Women's Run Series has three events: the half marathon/10k/5k, a 10k/5k and an 8k/5k. More than $400,000 has been raised for our charitable partner, POGO, the Pediatric Oncology Group of Ontario. As the National Race Director of the Sporting Life 10k Series, including the Toronto Sporting Life 10k, with more than 25,000 runners, to the Rebecca Run for SMA with 800 participants, to the Canadian Breast Cancer Foundation's CIBC Run for the Cure with 170,000 participants, there is no event too big or too small for MAX VO2 Management Inc. Cory is also a board member of the Canadian Sports Endurance Alliance.
With over two decades of experience in event management, Cory has contributed a unique blend of strategic and execution skills to the success of some of the country's largest, most well-known and dynamic events.
Cory is a three-time Ironman Triathlon finisher, including the World Triathlon Championships in Hawaii, and has also completed more than a dozen marathons, 50+ half marathons, multiple adventure races, duathlons, road and mountain bike events at home and abroad. Click here to reach Cory.